GDPR: The EU Data Protection Law
Learn about obligations under the GDPR, and how we achieve GDPR compliance.
We have always made security and privacy among its highest priorities.
This page will outline some of the key GDPR principles and terms and present how they apply to us.
Disclaimer: This guide is not and should not be considered legal advice. Please consult a legal professional for details on how the GDPR may impact your business, and what you need for compliance.
General Data Protection Regulation (“GDPR”)
The GDPR is a unified regulation that supersedes and universalizes previous privacy laws in Europe, offering citizens and residents of the European Union (EU) greater transparency and controls over how their personal data is used by others. The GDPR requires the compliance of businesses which transact in Europe, or which facilitate transaction in Europe.
Controllers and Processors
There are two key roles defined in the GDPR with respect to personal data: Controller and Processor. The Controller is the business -- you and us both. As our customer, you operate as the Controller when using our products and services. You have the responsibility for ensuring that the personal data you are collecting is being processed in a lawful manner pursuant to the GDPR and that you are using processors, such as us, that are committed to handling the data in a compliant manner.
We are considered a Processor. We have an obligation to explain what we do with personal data. However, as a Processor, we rely on you, the Controller of the data and our customer, to ensure that there is a lawful basis for processing.
Processors may, in the performance of their service, use other third-parties in the processing of personal data. These entities are known as sub-processors.
These documents will be available before the GDPR goes into full enforcement on May 25, 2018.
Processing of Personal Data
In order to process personal data, you need a lawful basis for processing. There are several methods to establish a lawful basis for GDPR compliance, but the most likely mechanisms you will rely on when communicating with your customers and leads is one of the following:
1. Consent – Much of the GDPR revolves around the concept that your leads and customers have consented to you collecting their personal data, to you using (e.g. processing) their data, or to receive communications. According to the ICO, the following criteria must be met to show valid consent:11.
A. Consent must be freely given. This means giving people genuine, ongoing choice and control over how you use their data.
B. Consent should be obvious and require positive action to opt in. Consent requests must be prominent, unbundled from other terms and conditions, concise, user-friendly, and easy to understand.
C. Consent must specifically cover the data Controller’s name, the purposes of the processing, and the types of processing activity.
D. Explicit consent must be expressly confirmed in words, rather than by any other positive action.
E. There is no set time limit for consent. How long it lasts will depend on the context. You should review and refresh consent as appropriate.
In short, under the GDPR (and it's a good idea in general), consent must be obtained by a “clear affirmative act”. In contrast to ‘clear affirmative acts’ pre-checked boxes or implicit consent are inadequate to establish consent.
If you are relying on consent as the lawful basis for processing data, the GDPR requires recorded evidence that consent has been given. You thus need in your business the ability to record proper consent for each customer and lead.
2. Contract – In addition to consent, another lawful basis for processing data is if the processing of personal data is necessary for the performance of a contract. Password reset, billing notifications, and onboarding communication would likely fall under this lawful basis. In other words, if its a customer who transacts with you, there are certain processing tasks that must be undertaken for your to provide the service.
How We Use Personal Data
We are committed to full transparency in the handling and processing of your customers’ personal data that you control.
The User Data we collect: Name, Email, Phone, Address, Country, IP, and Username (if not a user, it's automatically generated).
We track the following activities: transactions, helpdesk tickets, memberships, associated lists, and associated sequences.
Data is stored or deleted at the Controllers' request. When a Controller ceases to be an active customer, their accumulated data is retired to a storage cluster of servers with no front-facing access. After an arbitrary period of time, the data is deleted.
Data Subject Rights
Under the GDPR, EU data subjects are certain rights regarding their data.
The Right to Data Portability and the Right to Access
The Right to be Forgotten and The Right to Restriction of Processing
Unless otherwise required by law, in the event that we receive any type of request from a data subject, we will engage the respective customer within seven days to respond to the data subject request.
Data Processing Addendum
Our data processing addendum (DPA) to our End-User Licensing Agreement formalizes many of the details described on this site in specific legal language. As part of the EULA, the DPA will govern the terms by which we, as a data processor, processes data on behalf of its customers (who are typically data controllers) in accordance with Article 28 of the GDPR.
sub-processors engaged in delivering our services
countries through which the data is passed (cross-border protocol)
security measures undertaken to ensure that your data is kept private
breach notification protocol
FREQUENTLY ASKED QUESTIONS
Does the GDPR impact businesses outside of the EU?
In many cases, yes. Even businesses that are not based in the EU are considered to be subject to the GDPR if they are collecting personal data on EU residents. Enforcement of the GDPR outside of the EU will be by EU authorities and it remains to be seen how aggressive they will be. Consult your own legal counsel but it is widely accepted that companies that collect personal data from EU residents will be subject to the requirements of the GDPR.
Does the GDPR require data to be stored in the EU?
The GDPR does not require that data processing (including storage of data) be limited to the EU. The EU-US Privacy Shield is one of several valid lawful mechanisms to transfer data between the EU and the US. In addition to Privacy Shield, our Data Processing Addendum includes the EU Model Clauses, which is also a valid mechanism for the lawful transfer of data between the EU and US.
Do you have a Data Processing Policy?
Yes! Our Data Processing Addendum to our EULA contains the details of our data processing and how we work with Controllers and Subprocessors to comply with the applicable regulations and to ensure the privacy of your data.
In accordance with Article 38 of the GDPR, members of the public may contact the DPO with regard to issues related to processing of their personal data and to exercise their rights under the GDPR – for example, to object to the processing of their data in cases where the data controller (i.e., our customer) does not provide an adequate response.